Balancing Surface, Volume, and Materiality


How I See
Tactile

In "Balancing Surface, Volume, and Materiality: Integrating Visual and Haptic Approaches into Graphic Design Processes to Enhance Audience Understanding and Emotional Response," Kelly Salchow MacArthur explores how incorporating tactile elements into graphic design can deepen audience engagement and comprehension. The article advocates for moving beyond traditional two-dimensional designs by activating the z-axis—introducing depth and texture—to create more immersive experiences. By engaging the sense of touch alongside visual elements, designers can convey messages more effectively and evoke stronger emotional responses.

Link to the article

Sorry, the preview could not be loaded because of the resource website's privacy policy.

Click here to visit the website directly.

Notes

This article provided me different ways of thinking about tactility, particularly for the analog motion video I made caled 'Visual Tactility'.